Alsace,

where Christmas comes to life

You may already know Alsace’s major Christmas markets…

But the region is also full of hidden gems where the magic is lived at the pace of the locals.
Here, no crowds or identical stalls: each town and village cultivates its own Christmas spirit, rooted in local history and craftsmanship.

From Mulhouse — the textile city adorned each year with a sumptuous Christmas fabric designed by local artists — to Sélestat, birthplace of the Christmas tree and guardian of this centuries-old tradition, every atmosphere is unique. Guebwiller charms with the soft hues of its Blue Christmas market; Haguenau enchants with its fairy-tale lights; Munster radiates a warm mountain spirit; and Neuf-Brisach, Vauban’s UNESCO-listed fortress town, brings to life the Christmases of yesteryear through artisans and storytellers.

In Northern Alsace, from Wissembourg to Betschdorf, villages celebrate an authentic Christmas blending rural traditions, crafts, and shared conviviality.

Further south, in the Sundgau, lights shimmer on half-timbered houses and village squares come alive with nativity scenes, storytelling, and the flavours of winter.

From one end of Alsace to the other, every place reveals its own unique face of the Christmas magic — to experience and to share with your travellers.